Shop 4 Plymouth

We worked in collaboration with James Edgar Studio and a crack team of Plymouth strategists and creatives on the Shop 4 Plymouth campaign for Plymouth City Council, to showcase some of Plymouth’s most exciting independent retailers, to re-connect and highlight the importance of shopping locally.

Collaborators
Darren Foley – FLY Brand & Design Consultancy
Neasdon Control Centre
Dom Moore Photography
Simon Russell

 

The teams first stop was a session with Darren Foley, a brand and communication strategist, who created the blueprint for the campaign that would celebrate the character of the city as well as the characters within it. The strategy, which was delivered under the campaign idea ‘Let’s Show Some Character!’ and looked to celebrate the city’s diverse and amazing cast of characters.

Plymouth.
Let’s Show Some Character!’

dm2020_shop_local_cobblers_coffee_300dpi-8434.jpg
Geddon_Plymouth_Shop_Local_V1.gif
 

The team were acutely aware that local colloquialisms are an emotive part of Plymouth’s culture and, after exploring various alternatives, ‘GEDDON PLYMOUTH’ was born…

dm2020_shop_local_six_sheet_300dpi-1210.jpg
GEDDON_MASTER_TYPE.jpg

GEDDON PLYMOUTH – an energetic call-to-arms, encouraging the great people of the city to support

their hometown in its hour of need.

Taking inspiration from the city’s visionary post-war design, created by the celebrated architect/planner Sir Patrick Abercrombie, the dynamic letterforms created by Neasdon Control Centre for ‘GEDDON PLYMOUTH’ were developed, inspired by shapes and forms from the city’s layout. In addition, the campaign’s colour palette was taken from the original design presentations that Abercrombie used to show his new proposals, which look as fresh today as they did 80 years ago.

PCC_BILLBOARD1.jpg
dm2020_shop_local_six_sheet_300dpi-1150.jpg
Web1.jpg
Geddon.gif
 
 
Geddon_Plymouth.gif
Flyposters_V2.jpg
dm2020_shop_local_roam_300dpi-9266.jpg

Dom Moore was commissioned to find and

photograph the city’s new ‘cast of characters’.

Whilst we felt it was important to find a way to celebrate the history of the design of the city in this campaign, it was also important to celebrate the Plymouth’s new characters, the people who are shaping the way the city is trading in the 21st Century. A series of location shoots art directed by James Edgar Studio took place where the real energy of these new entrepreneurs was captured, in their business’s location, in an engaging manner that only a good photographer can achieve.

Tote_BAGs.jpg
Geddon_Buy_Local.gif
HAND_SANITISER.jpg
dm2020_shop_local_six_sheet_300dpi-1351.jpg
TEES2.jpg
dm2020_shop_local_six_sheet_300dpi-1343.jpg
Shop_Shop_Shop_Local_Local_Local_V1.gif
SHOP_STAND.jpg
WALL1.jpg
Flyposters_V1.jpg
Previous
Previous

Moon Street

Next
Next

Big Ups