Taking inspiration from the city’s visionary post-war design, created by the celebrated architect/planner Sir Patrick Abercrombie, the dynamic letterforms created by Neasdon Control Centre for ‘GEDDON PLYMOUTH’ were developed, inspired by shapes and forms from the city’s layout. In addition, the campaign’s colour palette was taken from the original design presentations that Abercrombie used to show his new proposals, which look as fresh today as they did 80 years ago.