Paignton Picture House

In 1999, the Paignton Picture House closed its doors, leaving a historic and architecturally significant grade II* listed building vacant and without a defined role in the community of Paignton. Recognised for its historical value, it was added to Historic England’s Heritage at Risk Register, listed as one of the top 10 priority sites in the southwest.

Fast forward to 2013, a group of committed locals, passionate about preserving historic structures and understanding their potential for revitalisation, established a Buildings Preservation Trust. This marked the beginning of the current chapter. The Trust's vision is clear: to transform the Paignton Picture House into a vibrant community and cultural centre for Torbay, a space dedicated to entertainment, enjoyment, and education.

paigntonpicturehouse.org

As the building gears up for its grand reopening, it was time for a fresh visual identity that could effectively communicate to a broader audience. Collaborating closely with the PPH marketing team, we’ve been crafting a brand that pays homage to its rich history while also setting the stage for a forward-thinking future.

We redesigned a monogram inspired by the one discovered on the exterior of the building, and selected a typeface reminiscent of the vintage signage and advertising uncovered within.

We established a versatile 6x6 grid for the identity system. This grid has the ability to adapt and change shape as needed, providing us with ample design flexibility while maintaining the crucial consistency of a modular branding system.

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