Plymouth New
During the summer of ‘22, Plymouth City Council entrusted us with a mission: crafting a distinctive awareness campaign to wrap around various hoarding and advertising spaces scattered throughout the city centre. This campaign was to coincide with an imminent phase of significant construction work slated for the next two years. Our campaign aimed not only to narrate the tale of regeneration to Plymouth's residents but also to present a unified vision for the city centre’s future.
Drawing inspiration from the post-war architectural vision of Patrick Abercrombie’s mid-20th-century plan, we fashioned a modular graphic system mirroring Abercrombie's grid of right angled streets, ring roads and Beaux-Arts architecture. Crucially, we ensured our graphics could seamlessly interlock and maintain consistency when relocated to different sites or rearranged.
Spans of hoardings ranging from 20 to 100 meters were meticulously designed and hand-painted by the skilled sign-writers at Big Ups Signs. Opting for hand-painting over vinyl or dibond boards was a deliberate choice, driven by our commitment to minimising environmental impact. This approach ensured that our murals left behind no ecological footprint, aligning with our ethos of responsible stewardship.
Photos of the Western Approach hoardings by FOTONOW
