In an era where creativity has become increasingly vital, we find ourselves contemplating the significance of this artistic force. Why does the world require the ingenuity of creatives now more than ever? What does it do?

Creativity is essential. It capitalises on opportunities, fosters honesty, and drives innovation. It embodies vulnerability, births new ideas, and fuels change and growth, bringing joy in the process. Creativity challenges the status quo, resists complacency, and overcomes obstacles. It connects people, breaks boundaries, and disrupts with purpose. It is a powerful force for profit, (lots of profit). Creativity rebels, leaps into the unknown, and empowers individuals. It embraces failure, accepts doubt and fear, and leads us into uncharted territories to help change the world.