To help market the event, we developed a bold graphical toolkit led by a bespoke typeface inspired by the typography found on the sides of navy frigates—reimagined with a modern twist. Designed to be both characterful and highly legible, the font was ideal for large-scale projections and marketing materials distributed throughout Devonport and the surrounding areas. This was accompanied by the iconic Dazzle pattern, famously used as a camouflage distraction on frigates during World War I, bringing historical context and visual impact to the campaign.