Machine’s Don’t Dream

What happens when artificial intelligence is asked to predict its own impact on creativity? We put this question to ChatGPT, instructing it to craft a series of ad lines about how A.I. could disrupt, dilute, or even replace human creativity.

The result? A haunting, ironic, and eye-opening collection of words that NCC and 51 Studio have turned into an illustrated graphic novel book. A book written by A.I. but designed by us—turning the very technology in question into both the critic and the medium.

Produced in collaboration with Neasden Control Centre

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